Popular Spotify playlists are extremely competitive and usually owned and curated by either Spotify or a major label. Companies or indie labels own some playlists, and individuals like you and me own the rest. In most cases, you’re going to have to work you way up the ladder. When it comes to music marketing, you are holding people's hands through the journey. Increase your Spotify streams organically with your current followers and push them towards the platform.
Fake numbers from click farms will work against you when your engagement ratio on socials is extremely low compared to your follower numbers. You must build and engaging an audience prior to releasing music. Fill in every part of the submission form as completely and accurately as possible. The questions about your track’s mood and genre are especially important for routing your submission to the right editors. Pitch your song at least one week ahead of its scheduled release date so that editors have a chance to listen.
The better approach is to connect with them, compliment their playlist, and maybe suggest a song or two that you think would fit. Pitch your music only after you get an authentic dialog going. Remember, they are people too with their own agendas, so treat them with respect. Don’t go overboard with plugging your own songs here. Maybe send out an email here and there encouraging fans to follow you.
Then there are the purely algorithm-driven, personalized playlists, like Discover Weekly and Release Radar. There are also branded playlists curated by record labels, companies, and influencers. And finally, we have user-created playlists, which anyone (including you!) can make. The most popular playlists are curated by their in-house team, and are obviously the most coveted features. Other Spotify-owned playlists start with big data and are then sorted and perfected by Spotify employees. Based on an audio file, RAW audio Analysation looks at the beat, the tempo, the key, the sections of the track and recommends other songs similar to that particular one.
So you have an idea, there are around 3,000 Editorial Playlists and there are 200 million discover weekly playlists and 200 million release radar playlists created by the algorithms. Make sure you have social media platforms set up, a website, and an email list at the very least. These are places you can direct Spotify followers and listeners to connect and start building that artist-fan relationship. Promote your music on Spotify and encouraging your fans to follow you and listen to your songs on the platform so you can boost Spotify plays.
The songs on these playlists are determined by algorithms. It is relatively easy to get placements on these playlists; you just need to crack the code. And your chances of getting placed again into these kinds of playlists are also higher.
But shortly after, you’ll be able to collect and analyze data on your Spotify audience. Anyone can pitch their music to be heard by the editors at Spotify. Before you start pitching, you’ll need to sign up for an account on Spotify For Artists.
It's an easy way to find the curator's details to contact them to get your music on the playlists. The 'Made For' section features algorithmic playlists such as Discover Weekly and Release Radar, as well as various Daily Mixes. They will look at things like listener behaviour, skips, playlist adds, frequently listened to artists and so much more as part of their algorithmic system. We always try and tag when a song is explicit within a playlist. There are also some playlists and audiences where we won't include explicit tracks such as the Coffee Shop Vibes playlist, such as in our Spotify Kids programming, and so forth.
Playlist supply will search for the words you type on the search bar and look for them on the description of thousands of playlists and create a spreadsheet that you can download as a pdf, csv, excel or print. If you are a somewhat popular artist then pre-saves are an important part of your release campaign – this is because they will give you an impressive first-day of streaming activity. These are playlists are made by real human beings that don’t work at Spotify.
Algorithmic playlists are generated for Spotify users based on their consumption habits. These are playlists such as ‘Discover Weekly’ and ‘Release Radar’, commonly referred to as personalized playlists. If a user follows you on Spotify, any new music you release would be featured in your followers’ ‘Release Radar’ playlist.
I'm so glad you asked, because it’s important to us that people know that getting your song on a playlist is in no way whatsoever influenced by creating relationships with editors. Having a relationship with anyone at Spotify is never a leg up for playlisting. Our listeners are our top priority—we want to playlist a variety of artists and types of music that our users will love.
Mastering is a highly advanced skill that takes years of practice to become proficient. This also means that it is relatively pricey to get your music mastered by a professional mastering engineer. However, the expert engineers at BandLab have designed a free, cutting-edge mastering tool that allows you to simply drop your mix in and have a great sounding master within seconds. With multiple elements taken into account – Social Media, Brand, Tone, PR, Fanbase building, live shows, releases, etc.
And getting onto a Spotify playlist is one of the best ways to do so. As you build your Spotify presence, don’t forget that you can also create your own public playlists and feature them on your verified artist page. It’s a great way to engage with your fans and also show support for fellow indie musicians. If you haven’t gotten any traction yet with playlist features, don’t panic or give up.
It will also look at the raw data of your song, the language, the tempo, the key and more. You still need distribution; this is not a process for delivering music to Spotify directly, only for drawing Spotify’s attention to a track that has already been delivered to their ecosystem. This means you have to have a signature story and a recognizable brand, tone, and content strategy that feeds into the narrative on social media.
Spotify is a digital automated version of the music industry of old. If millions of people are listening to a particular track, it’s obviously a track that Spotify would want more people to hear. If no one is listening, Spotify will be thinking, maybe I shouldn’t be sharing it with so many people.
Spotify recommends aiming for about 25 songs, but no more than 100. Make sure that you’re regularly releasing new music, even if it’s just singles or EPs. Focus on promoting your artist page and building up your Spotify following to ensure that your new tracks appear in your followers’ Release Radar. There’s no arguing that people love and trust playlists for music discovery. With over 4 billion of them on Spotify alone, you have a great opportunity as an artist to connect with super-niche audiences who truly dig your music and want to support you. Instead of you doing the research of which Independent Playlisters you should submit your music to, like you need to do in SubmitHub and Groover, PlaylistPush targets it for you so you don’t have to.
Users submit music for review to a database of around 1500 different curators in exchange for credits. The tables will show some key information such as Name of the playlist, the number of followers, of tracks, the name of the owner, any links, social media handle, email and the description. There are around 3,000 Editorial Playlists all curated by Spotify’s editorial team. If you land a single on one of these playlists you are guaranteed 25,000 streams and upwards per day according to ToneDen. It is the number one music streaming service of all time, hence why, we will focus on their playlists. Our music runs in closed ecosystems like Spotify and Apple music who own and curate many of the playlists that we use to listen and discover new music.
More often than not, a Spotify playlist is how people discover new music these days. A Spotify playlist is essentially a collection of songs that is curated by editors at Spotify or users on Spotify. Placement on a Spotify playlist with a sizable following is extremely coveted. One example of such a playlist is Low-key Weekend, which has over 70,000 followers. Singer-songwriter Rhyms’ song, ‘For Tonight’, was added onto the playlist in October 2018 and is now on its way to almost 2 million streams.
Apart from being able to mix your music within BandLab, you can also connect and share your session with professional producers, engineers or artists. You never know who might give you constructive feedback on your production to improve it. Go ahead and share your mix on your feed to get as much feedback from the BandLab community as possible. After setting up your account and profile, head over to the home section and select “Pitch a song to our editors”. So how do you snag a spot on one of these highly sought-after playlists? With real fans and building your audience authentically.
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